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Superhero –Swans, Hawthorn deals target reach and core AFL fans
Superannuation and investment platform Superhero’s recent signings with the Sydney Swans and Hawthorn will build brand reach and engage key markets in Australia’s two biggest cities according to CEO John Winters.
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WAFC signs apparel deal extension with ISC Teamwear
The West Australian Football Commission (WAFC) has forged a four-year partnership extension with ISC Teamwear.
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Geelong AFLW, Birkenstock add footwear fittings to deal
Birkenstock Australia has expanded its Geelong AFLW sponsorship to provide individual footwear fittings for players and staff.
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LG joins Taronga to back conservation start-ups
LG Electronics Australia will be the presenting partner for the 2025 Hatch: Taronga Accelerator Program.
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Port Adelaide appoints Adam Thomson as GM, commercial and partnerships
The AFL’s Port Adelaide has a new GM of commercial and partnerships following an extensive national search.
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GIANTS step into five-year deal with New Balance, Belgravia Sports Apparel
The AFL’s Greater Western Sydney GIANTS have signed a five-year partnership with New Balance and Belgravia Sports Apparel that will impact player performance and fan engagement.
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LIV Golf Adelaide expands offerings and sponsor for 2025
LIV Golf Adelaide’s 2025 tournament on 14-16 February promises a strong showing with expanded facilities and robust sponsor engagement.
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Cygnett, Luxury Escapes connect for travellers
Tech tools brand Cygnett and travel platform Luxury Escapes have joined forces to keep travellers stay charged and connected.
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