West Coast AFLW partners DMC Conveyor Services
The West Coast Eagles have secured DMC Conveyor Services as partner to its AFLW team for the upcoming season.
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Major Melbourne Stars deal with 13Cabs
The Melbourne Stars have confirmed an upgraded sponsorship deal with 13Cabs which steps up to become major partner for the next two seasons.
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Surf Life Saving Queensland partners Anaconda
Surf Life Saving Queensland has secured a new three-year partnership with outdoor retailer Anaconda and the brand's logo will appear on the sleeve of lifesavers’ patrol shirts.
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Brisbane Roar signs Construction Skills Queensland
Construction Skills Queensland (CSQ) has joined Brisbane Roar as a platinum partner for the upcoming season.
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Dive into the World of Experiential Marketing
We’re excited to announce the Live Music Activations panel for the upcoming Activations Showcase on 24 October at Marvel Stadium. This panel will feature a powerhouse lineup of senior marketing experts from top global brands.
Florencia Aimo, vice president of area marketing at Mastercard, and Hayden Abercrombie, marketing & innovation director at Diageo, will share their insights into world-class activations and the role these strategies play in enhancing brand engagement.
They will be joined by industry leaders Kristy Rosser, senior vice president of marketing solutions & client services at Live Nation, and Don Elford, director of global partnerships at ASM Global (now Legends). Together, they’ll unpack why live music is such a compelling space for brand activations and what makes these campaigns resonate so successfully with audiences.
The Activations Showcase is Sponsorship News’ first conference dedicated entirely to a single topic: the powerful world of experiential activations. The event will cover a range of topics, including:
- Activating In-Stadium and Special Rounds
- The Australian Open’s Brand Precinct
- Global Events: Olympics & Paralympics
- Major Motorsport Activations
- Leveraging Technology in Experiential Marketing
- Overcoming Challenges in Activation Strategy Development
We’ve designed the conference to deliver actionable insights, practical strategies, and inspiring case studies to help elevate your activations.
As a special offer, we're conscious of providing value in these challenging times. Multi-ticket packages are available at an exclusive rate of $495 per person, making it accessible for your entire team.
Don’t miss this unique opportunity to hear from the best in the business and gain valuable perspectives to take your activations to the next level.
We look forward to seeing you there!
Youi steps up to Lions principal partner
Youi has signed a five-year extension with the AFL’s Brisbane Lions and becomes the club’s principal partner.
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DHL renews durable deal with Surf Life Saving Australia
Logistics giant DHL has renewed with Surf Life Saving Australia (SLSA) to continue supporting beach safety as the country’s lifesavers prepare for another season.
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Schweppes to activate ice rink at Footy Festival
The AFL has confirmed the return of the Footy Festival in 2024 and Asahi Beverages’ Schweppes brand will leverage with an ice rink.
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Reflections Holidays, Newcastle Knights in three-year renewal
Reflections Holidays has extended its sponsorship of the Newcastle Knights for three years following a successful stint as a 2024 club partner.
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