Macarthur FC signs Purple Cow Industries
The A-Leagues’ Macarthur FC has struck a two-year partnership with Purple Cow Industries.
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Report finds high sponsorship receptivity among Australian fans
Australian sports fans show strong receptivity to sponsorships according to new data from dentsu Sports Analytics.
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Chemist Warehouse extends with Dodgeball Australia
Chemist Warehouse has renewed its deal as major sponsor of Dodgeball Australia’s Dodgeroos for two years.
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Marriott Bonvoy hospitality activation for Gold Coast 500
Supercars will partner Marriott Bonvoy to provide corporate hospitality at this year’s Gold Coast 500.
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FrontRow Financial re-signs as major backer of Brisbane Blaze
FrontRow Financial has renewed as major partner to the Brisbane Blaze for the 2024 season as part of its relationship with Hockey Queensland.
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Questions around university, sports club partnerships
The trend of universities partnering with professional sports clubs and offering diploma courses has gained momentum – yet long-term viability remains untested.
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Live Nation uncovers potential of Asia pop fandom
Live Nation’s latest study says there are big brand marketing opportunities in Australia and New Zealand as Asia pop explodes across both markets.
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Hawthorn AFLW signs Footwork as coaches partner
The AFL’s Hawthorn club has stuck a deal with Footwork which becomes the AFLW coaches partner for this season.
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Ipswich City Council, Brisbane Lions to boost regional sport
Ipswich City Council and the AFL’s Brisbane Lions have entered a partnership to support future female athletes and aspiring sport administrators in southern Queensland region.
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