Backers benefit from Netball NSW fan engagement
Netball NSW's strong fan engagement initiatives have given sponsors big payoffs according to executives from the NSW Swifts and GIANTS Netball.
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Supercheap Auto’s bonkers caravan park ad campaign
On a lighter note, Supercheap Auto’s latest advertising campaign is set at a riverside caravan park.
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Pepperstone launches major campaign with John McEnroe
Pepperstone has released its first significant campaign since signing tennis legend John McEnroe as a brand ambassador.
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TGI Sport acquires Supponor to gain virtual advertising
TGI Sport will acquire Supponor which specialises in live virtual advertising technology in a deal to close next month.
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SportWest extends with 3BY2
SportWest has extended its partnership with Perth-based marketing services provider 3BY2 for an additional two years.
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Alcohol ads endanger risky drinkers: study
Edith Cowan University (ECU) research has revealed that alcohol advertisements during sports broadcasts significantly increase cravings in individuals with risky drinking behaviours.
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Supercars, Chiko in Bathurst 1000 promo
Supercars has joined with Chiko to offer fans the chance to win an “ultimate” experience at the Bathurst 1000.
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Perth Wildcats sold to Mark Arena's family trust
Sports Entertainment Group Limited (SEG) has confirmed it has signed binding share purchase and shareholders agreements for the staged sale of Basketball’s Perth Wildcats to Mark Arena’s family trust, MT Arena Capital Investment Pty Ltd.
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Western Bulldogs sign Canohm for HQ furnishings
The AFL’s Western Bulldogs has partnered office supplier Canohm for the rest of this season until the end of 2025.
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