A massive shift in the commercial landscape of women's sport emerged as the focal point at the SportNXT conference in Melbourne, with leading figures unveiling strategies to transform its market potential.
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News Sport Network managing director Michael Watkins shed light on the intricate relationship between media coverage and the commercial success of women's sports.
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McDonalds has boosted its NRL sponsorship program by becoming the quick service restaurant partner of the Wests Tigers with the deal starting at the club’s season opener at iconic Leichhardt Oval.
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Julie Uhrman, co-founder and president of Angel City FC, has shed light on the innovative strategies and philosophies driving the success of the new women’s football club.
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Geelong has announced a strategic partnership with Marathon Foods for the introduction of an array of Asian-inspired snacks for fans at GMHBA Stadium.
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ESPN is actively adjusting its content and delivery methods to cater to the changing preferences of the younger generation of sports fans in Australia and New Zealand.
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The AFL has adopted hyper-personalisation strategies to connect with its vast fan base in q move to enhance fan engagement, according to the governing bodies executive general manager customer and commercial, Kylie Rogers.
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House of Oz has partnered with Adelaide Fringe and Assembly in Edinburgh to elevate local talent on the global stage.
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Netball WA and the Insurance Commission of Western Australia have reinforced their dedication to road safety by renewing their partnership for another three years, underscoring the ongoing commitment to the Belt Up campaign throughout the state.
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