Navigating the AI maze, expertise beyond the hype
Power'd Digital CEO, Scott Dinsdale, emphasises the importance of identifying genuine AI expertise for sports organisations seeking to leverage technology for competitive advantage.
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The crucial role of independent ownership and fair sponsorship: Julie Uhrman
Angel City FC co-founder Julie Uhrman highlighted the significant advantages of independent ownership for women's professional sports teams and the critical need for equitable sponsorship.
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Geelong Cats secure Simonds Homes extension
Geelong and Simonds Homes have renewed their partnership for an additional five years, continuing their long-standing association of 17 years.
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Webuild champions junior rugby league through Dolphins deal
Webuild has announced its sponsorship of the Dolphins match day mini league, highlighting its commitment to fostering junior Rugby League participation in Queensland.
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Jim Beam expands Newcastle Knights sponsorship
Jim Beam has announced it has boosted its sponsorship of the Newcastle Knights, with the brand set to feature on the back of the team's shorts.
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Touch Football Australia renews deals with 365 Health Australia and Athelite
Touch Football Australia (TFA) has signed a significant multi-year partnership renewal with 365 Health Australia which sees its Athelite brand become the pain relief, performance, and recovery partner for NRL Touch Football.
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Rowing Australia secures major partnership with Bollé
Rowing Australia (RA) has signed a significant deal with Bollé, with the sunglass brand becoming a partner for Rowing Australia and the Australian Rowing Team.
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Sydney University Sport and School Locker sign New Balance deal
Sydney University Sport has announced a new partnership with global athletic footwear and apparel brand, New Balance, through an exclusive distribution agreement with retailer School Locker.
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MKTG Sports and Entertainment expands with new PR division and key appointments
MKTG Sports and Entertainment has a new PR and talent marketing division which is part of a broader strategic move aimed at amplifying the agency's services across the Asia-Pacific region.
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Cats in unique pourage deal as CUB extends for five years
Geelong has renewed its partnership with CUB for an additional five years in a deal that also sees a small local brewer gain pourage access to the club’s home stadium.
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