Netball Australia resets sponsorship model as Super series naming rights search ramps up
Netball Australia (NA) is reshaping its commercial strategy as it searches for a replacement naming rights partner for Super Netball.
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Coca-Cola joins sponsorship party for Rugby Australia’s upcoming World Cups
Rugby Australia (RA) and Coca-Cola have signed a four-year deal covering national teams the Wallabies and Wallaroos as well as Sevens competition teams ahead of the Men’s Rugby World Cup 2027 and the global women’s tournament in 1929.
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NBL makes Choice Hotels accommodation partner again
Choice Hotels has extended as a partner to the National Basketball League for the NBL27 season.
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Melbourne United sits at Table of Plenty to enjoy healthy snacks
Table of Plenty has entered sports sponsorship by signing with Melbourne United ahead of the NBL27 season.
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Comfort Sleep lies down with Collingwood for better player recovery
The AFL’s Collingwood Football Club and Comfort Sleep have collaborated as part of the club’s focus on sleep in its high-performance program.
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AI firms on watch for next sports sponsorship surge – Niven
Artificial intelligence providers will likely emerge as a significant sponsorship category in Australian sport as the technology moves into the mainstream says Cielo House MD Britt Niven.
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Australian Open aces past performance again with $722.32m economic impact
The Australian Open Tennis 2026 set a new benchmark by injecting an estimated $722.32 million into the Victorian economy according to a report by IER Pty Ltd.
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Western Sydney Wanderers steer Jaecoo into back of sponsor net
Automotive brand Jaecoo will sponsor Western Sydney Wanderers FC.
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Marvel Stadium 365 kicks off special attractions to maximise venue profile
Marvel Stadium 365 is a new attractions hub designed to transform the AFL’s Melbourne administrative and match venue into a year-round entertainment destination.
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