Hans Westerbeek, a professor of international sport business and head of the sport business insights group at Victoria University, recently discussed the complexities of sports integrity today. He spoke about the challenges presented by technology changes, online betting and the power of athletes.
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AFL’s executive general manager finance, clubs and broadcast is poised to take over as CEO of the Australian Grand Prix Corporation (AGPC).
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AusCycling has struck a five-year deal with ARA Group which will see it become the naming rights sponsor of the national cycling squad.
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In a groundbreaking move Hockey Australia signed a multi-year collaboration with the Seven Network to broadcast hockey free and live.
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Harmful product marketing has come under fire as recent analysis indicates that 25% of the 2023 State of Origin's sponsorships were from brands considered harmful.
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Middle Eastern airlines, especially Emirates and Qatar continue to outdo other world carriers in sponsorship spending according to GlobalData.
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The Supercars series has launched a new sponsor-backed content series to push up digital fan engagement.
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M&C Saatchi Sport & Entertainment has announced a rebranding strategy, unveiling a new identity, a revamped market positioning and a redesigned website.
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The FIFA Women's World Cup is expected to contribute more than $21 million to the NSW visitor economy and 1.1 million tickets have already been sold.
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Wahl Australia has secured triple Olympic gold medallist Kaylee McKeown as a brand ambassador to help launch its new range of women’s grooming products.
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