Boosted corporate returns linked to sponsoring women's elite sports
Sponsorship in women's elite sports is emerging as a factor in corporate competition according to a recent study.
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NZ Rugby partners SmartFrame for image content revenue
New Zealand Rugby (NZR) has struck a partnership with UK-based start-up SmartFrame Technologies to control ownership and distribution of its official images.
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CommBank amplifies commitment to women's football with campaign for World Cup
Commonwealth Bank has rolled out an integrated brand campaign that leverages its naming rights to the Matildas and is designed to further grow the sport.
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Rugby League impasse, media black-out costs sponsors
The re-ignited feud between the Rugby League Players Association (RLPA) and the game’s administration will be harming sponsors and individual clubs if it isn’t resolved quickly.
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Dragons secure new back-of-jersey sponsor for NRLW squad
The St George Illawarra Dragons have secured HSE Global as a partner of its NRLW squad in a significant first for the club.
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SailGP bolsters Asia Pacific presence with new business structure
SailGP has announced a new business structure and team for the Asia Pacific region in a move to boost the commercial success of the racing league.
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Richmond and nib renew partnership until 2027
Health insurer nib has renewed its sponsorship of AFL’s Richmond club for another four years.
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Leadership shake-up as Brisbane Bullets and Rowing Australia announce new CEOs
As part of substantial sports leadership reshuffling, the NBL’s Brisbane Bullets and Rowing Australia have named Malcolm Watts and Sarah Cook as new CEOs respectively.
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WA and ASTN collaborate to propel sports technology ecosystem
The Western Australian government has formed a partnership with the Australian Sports Technologies Network (ASTN) that will bolster sports technology in the state.
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