FIFA Women's World Cup and World Cup 2026 secures AB InBev renewal
AB InBev has extended to its near 40-year partnership with FIFA as the beer sponsor for the Women’s World Cup 2023 and World Cup 2026.
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Baiada Poultry and the Roosters boosts community engagement with regional roadshow
Baiada Poultry, the major sponsor of the Roosters NRL club through its Steggles chicken brand has enhanced its community engagement with a successful regional roadshow.
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More natural disasters highlight the role force majeure: Gemba
The increasing frequency of natural disasters, like the current North American wildfires disrupting sports events, underscores the importance for sponsors to consider force majeure clauses during contract negotiations, says Gemba’s Adam Hodge.
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Hino Australia extends deal with Supercars to Team 18
Hino Australia will augment its sponsorship of the Supercars series through an additional deal with Team 18’s #20 Camaro driven by Scott Pye.
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CBA and Qantas confirmed as 'super’ sponsors for SXSW Sydney 2023
The Commonwealth Bank (CBA) and Qantas have confirmed as ‘super’ sponsors for the upcoming South by Southwest (SXSW) Sydney 2023 creative innovation festival.
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Warriors now enjoying highest home crowds since 1995
The New Zealand Warriors are experiencing the highest average home crowd numbers since 1995, signalling a strong resurgence for the NRL club after the three seasons of the pandemic.
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Griffith University renewal with Swimming Australia will bring more research into the sport
Swimming Australia and Griffith University have signed a multi-year partnership will create a program to strengthen both in-pool and out-of-water performance.
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Banter appointed to run Team Global Express's FIFA Women's World Cup sponsorship
The Banter agency has been hired by Team Global Express to lead its sponsorship program for the upcoming FIFA Women’s World Cup.
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Mizuno extends partnership with Paralympics Australia with exclusive shoe design
Mizuno has renewed its sponsorship of the Paralympics Australia and has committed to design a special shoe for the Australian team.
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