Amid a tumultuous season, St Kilda Football Club has declared a record year for sponsorship revenue, with $10.6 million being generated in 2022 – $2.1 million up on 2021 and adding $600,000 to overall profit.
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The Sydney Swans AFL club has formed an unusual partnership with Hoops Capital, the sports business that owns the Sydney Kings NBL and Sydney Flames WNBL clubs.
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Sydney Dance Company and new sponsor LG Electronics have organised a flash mob to celebrate the renewal of their partnership.
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The women’s and men’s national football teams, the Matildas and Socceroos have launched TikTok accounts following a deal between Football Australia and the Chinese-owned, short-format social media platform.
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The Collingwood AFL club has seen an incredible bounce back for the financial year after unrestricted crowds were welcomed back at games. It posted a net profit of $7.1 million, coming from a $693,000 loss in 2021.
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The Bulldogs NRL club has renewed Bundaberg-based distiller Kalki Moon as its gin partner.
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Canberra-based management advisors Parbery Consulting has become the major sponsor of the Canberra Raiders NRLW squad.
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Big Bash League franchise, the Melbourne Renegades has announced a new, two-year sponsorship with technology manufacturer TCL while its five Marvel Stadium games this year will feature a new, family-focused activation, the Gades Arcade.
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Retailer Footlocker has enhanced its recently inked sponsorship of Basketball Australia (BA) by forming a partnership with the Sports Excellence Scholarship Fund (SESF).
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Suncorp has increased its backing of netball through a new deal with the sport’s NSW governing body.
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