Cricket Victoria upgrades Manhari Metals deal and signs Oatley as new wine partner
Cricket Victoria has renewed its partnership with Manhari Metals which sees the sponsor expand the deal to include naming rights to the state women's team.
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Sharp Extensive IT expands sponsorship portfolio to include front-of-jersey deal
Technology services contractor, Sharp Extensive IT, has expanded its sport sponsorship program by strengthening its relationship with the Western United A-League club to take the front-of-shirt position with the women’s squad.
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Fanatics appoints former Essendon AFL head of commercial to boost Australian business
Digital sports platform Fanatics has strengthened its Australia senior management team with the appointment of Tyler Emsden as its new director of business development for Australia and New Zealand.
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New apparel partners for the Sharks, Hawthorn and Western Force
The Sharks NRL club has shifted its apparel partnership to Classic after the signing of a four-year deal.
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Mining sponsorships work, that’s why they do it according to research
The relationships between sponsors and rights holders needs to be symbiotic and not purely transactional to be successful, says marketing consultancy, True North Research.
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US tour success helped 36ers land new sponsor
South Australia’s Never Never Distilling Co known for its gin has signed its first significant sport sponsorship by backing the Adelaide 36ers NBL franchise.
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WNBL signs DIY Blinds in a one-year deal
The Women’s National Basketball League (WNBL) has signed DIY Blinds as a major partner for the upcoming season.
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New Netball Australia deal 'not a government hand out’
The Victorian government will provide Netball Australia a vital financial lifeline through a new sponsorship involving Visit Victoria which will see the state host five test matches and next year’s Super Netball grand final.
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World of NFTs defined and dissected for conference delegates
At the cutting edge of developments in the sponsorship sector is the potential of a digital explosion referred to among other labels, as the metaverse and web3 which have given birth to the phenomenon of non-fungible tokens (NFTs).
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Federation University takes first steps into major sport sponsorships
Federation University has become the latest tertiary institution to take up sports sponsorship in a new deal with the South East Melbourne Phoenix NBL franchise.
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