Westpac has signed its biggest sponsorship in years in a new three-year deal with the National Rugby League aligning the brand with the men’s and women’s competitions as well as becoming the code’s official bank and payment platform.
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Sydney Kings owner, Paul Smith claims lagging sponsor hesitance towards basketball and the crowded Sydney market are the reasons the current NBL champions haven’t been able to sign a major sponsor leading into the new season.
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A panel discussion on the power of partnerships at the Sponsorship News Conference last week focused on the vision of two serious players and a specialist agency.
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A fresh report commissioned by the Australian Conservation Foundation (ACF) shows there are 51 sponsorship deals with sporting organisations from coal, oil and gas companies.
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In a fortnight that has seen Australian athletes expressing opinions on sponsor relationships with sports, national men’s football team, the Socceroos, have aired their concerns on human rights issues involving FIFA World Cup host Qatar.
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Three major sponsor representatives moderated by an agency senior got to grips with the tricky question of why successful partnerships are more than just a great idea at last week’s Sponsorship News Conference.
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The chief executive of the Australian Sports Commission Kieren Perkins has said that athletes and sport sponsors need to communicate better and be more transparent in their dealings.
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The Melbourne Victory A-League club has renewed Dulux as a partner for a further two seasons and expects to announce a new major partner early next week.
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The Australia Labor government has handed down its first budget since gaining power with a $155 million investment in line with the Sport 2030 national plan.
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