The public and tertiary education sectors can provide a lucrative source of income for rights holders but understanding what such organisations are looking for is the key to success.
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This week’s Federal Budget will see $10.3 million committed to promote and create leadership and long-term senior career pathways for women and girls in sport.
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Western Sydney University (WSU) has renewed its sponsorship of the Giants and expanded the deal to include the club’s AFLW program.
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The devastating impact of the pandemic on arts and entertainment was the backdrop for a deep conversation at last week’s Sponsorship News Conference.
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The North Queensland Cowboys has become the first NRL club to offer a branded milk to its supporters in far north Queensland.
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Iconic brand Weber Barbecues has renewed naming rights to the WBBL in a deal designed to boost awareness with millennial audiences, according to its managing director Michael McDonald.
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Hancock Prospecting has said it was withdrawing its netball sponsorships wishing not to add to disunity in the sport, but has offered a four-month covering arrangement allowing Netball Australia to find alternative backers.
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The national strength of the AFL and AFLW competitions was a key consideration leading to Bankwest’s new co-major sponsorship of the Fremantle Dockers, according to the bank’s acting head of marketing.
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As the industry continues to assess the impact of the pandemic, panel members at last week’s Sponsorship News Conference agreed that in one sense at least, it had been positive.
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