Menulog renews South Sydney NRL deal for three years
Food delivery platform, Menulog has renewed its sponsorship of the South Sydney Rabbitohs NRL club for a further three years.
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Effect on Valvoline’s sponsorships after Saudi takeover unknown
The impact on Valvoline’s sponsorship portfolio in the wake of its takeover by government resources and investment arm Saudi Aramco won’t be known until at least early-to-mid 2023.
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Toyota buoyant on AFL broadcast deal as its sponsorship approaches renegotiation
Toyota sees the funding from AFL’s new broadcast deal as a massive positive as it invests in all levels of the game and builds on the brand’s core objectives.
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Australian cricketers’ engagements streamlined in new VLAST extension
Technology specialist VLAST has extended its relationship with Cricket Australia (CA) and will continue to provide its streamlined process to assist players and administrators in managing appearances and tracking monetisation of activations with sponsors.
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Brydens Lawyers expands sponsorship program with new Giants AFLW deal
Brydens Lawyers has expanded its sports sponsorship program by becoming a key backer of the Greater Western Sydney AFL club.
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True North Research to deliver Sponsorship News conference keynote
True North Research has been announced as the keynote for the upcoming Sponsorship News conference.
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Record AFL memberships provide direct engagement data for sponsors
The 2022 AFL season has seen record membership numbers chalked up by most clubs, amounting to nearly 1.2 million, proving to sponsors there are big opportunities for communicating with an engaged audience at individual clubs.
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Anticipation of massive BBL season sees Tyrepower renew Renegades deal
Prolific sports sponsor Tyrepower has renewed its sponsorship of the Melbourne Renegades Big Bash League franchise after a successful first year as a key sponsor.
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Classic joins the Newcastle Knights as apparel partner
Classic Sportwear has become the apparel partner of the Newcastle Knights NRL club.
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