Optus sponsorship lead departs after four years
Optus director of sponsorship and retail marketing Ben Lawless-Jennings has left the telecommunications company after over four years in senior roles.
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Michelob Ultra uses viral photo in advert campaign
On a lighter note, the marketing team at beer brand Michelob Ultra were quick to leverage a photo taken during the recent PGA Championships in Tulsa, Oklahoma.
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Gold Coast festival grabs slew of sponsors
Key Gold Coast festival Cooly Rocks On has snared a group of key sponsors ahead of being staged between June 8 and 12.
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NBL to boost community programs with Australian Sport Foundation partnership
A new partnership between the Australian Sports Foundation (AFS) and the National Basketball League (NBL) will allow Australia’s premier basketball competition to boost its community and philanthropic pursuits.
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Cash Converters retains naming rights to popular Supercars Eseries
Retail and finance provider Cash Converters has renewed its sponsorship of the Supercars retaining the naming rights to its Eseries.
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Nostalgic new promotion product promises a tangible way to connect with fans
With virtual and online athlete promotions now commonplace, the makers of real-world and tangible promotional products, Sport Standstars, says its collectable figurines are equally engaging to a youth demographic.
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Two-year extension sees Shell power into 53rd year with DJR
One of the most enduring sponsorships in Australian sport will continue for a further two years as Shell has reaffirmed naming rights with Dick Johnson Racing into Supercars’ new era.
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Hawthorn’s WestWaters Hotel sale sures up financial future
The Hawthorn AFL club has continued to diversify assets involving gambling with the latest being the WestWaters Hotel & Entertainment Complex which recently sold for $85 million.
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ASICS renews Australian Olympic apparel and footwear partnership
Footwear and apparel brand, ASICS, has renewed its sponsorship of the Australian Olympic Committee (AOC) and will continue as its footwear and apparel partner until 2026.
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DJR back in the market after start-up payment company collapse
Supercars team Dick Johnson Racing has been forced back into the market to replace recently-signed sponsor Fast which announced it would discontinue its payment service and close for business.
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