Oceania Cruises expands arts sponsorships program with new MCA partnership
Oceania Cruises has extended its arts and cultural sponsorship program by becoming a partner of the Museum of Contemporary Art Australia.
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Red Energy signs stadium naming rights deal
Red Energy, the energy retail subsidiary of Snowy Hydro Limited, has taken up the naming rights to Bendigo Stadium.
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Paramount+ to leverage Vivid partnership though massive drone light show
Sydney Harbour will host the biggest drone light show ever seen in the southern hemisphere this weekend.
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There are risks but still plenty of upside in Web3: Gemba
Organisations interested in Web3 opportunities should consider partnerships with cryptocurrency marketplaces or exchanges before seeking them with single-coin operators says Branden Stobbs, senior marketing consultant and Gemba’s expert on the topic.
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NRL Magic Round activation delivered for Chemist Warehouse
A sponsorship activation for retailer, Chemist Warehouse at this month’s NRL Magic Round in Brisbane, saw 140 spectators upgraded to a bespoke viewing platform and almost 2,000 visit its Chill Out Zone at Suncorp Stadium.
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M&C Saatchi appointed as Sydney WorldPride marketing partner
M&C Saatchi Group Australia has been appointed as the marketing partner for Sydney WorldPride 2023 following a competitive agency tender.
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Accor takes A-League All Stars naming rights for Barca clash
Accor’s investment as naming rights sponsor of Sydney’s Olympic Stadium will extend to the A-League All Stars game against Barcelona FC next week.
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AFL signs global first social platform partnership
Reddit has joined forces with the AFL in allowing fans to develop their own footy avatars in a global first for a traditional sports league and an online social community.
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Melbourne freight company jumps on Carrera Cup rookie
Melbourne-based Xtreme Freight has inked its first motorsport partnership to become a key backer of rookie Porsche Carrera Cup driver Bayley Hall for the remainder of the season.
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Melbourne Rebels sponsor calls on head coach for content piece
Mattress maker Tempur has leveraged its sponsorship with the Melbourne Rebels Super Rugby franchise through a content piece featuring team coach, Kevin Foote.
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