The Queensland government’s StreetSmarts road safety initiative will continue through to a second year with the Gold Coast Suns after the AFL club announced the extension amid one of the club’s strongest commercial years since its inception.
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Sports marketing agency, M&C Saatchi Sport & Entertainment has made four key appointments to its partnerships team with the new hires bringing experience from the UK and US.
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NRL’s new Brisbane franchise, the Dolphins are continuing to gain strong traction in the sponsorship market ahead of its NRL debut next season, today announcing insurer Budget Direct as inaugural sleeve sponsor.
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Sydney craft brewer, 4 Pines, has released its latest special-design beer can as part of a campaign to leverage its major sponsorship of the Manly Sea Eagles NRL club.
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Being different to a typical brand associated with a Supercars team has been a major driver behind Subway expanding its sponsorship across the season with rookie team, PremiAir Hire.
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Bristol Paints is leveraging its sponsorship of Touch Football Australia through a promotion that includes a content piece featuring former NRL player, Scott Prince.
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Sponsors of the AFLW series and its clubs look set to receive additional exposure through a new six-part documentary series being produced by the Walt Disney Company.
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Sydney-based investments and trading company ACY Securities has become a major sponsor of Table Tennis New South Wales (TTNSW) in a deal that it hopes will generate increased brand awareness in the south-eastern states.
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Land Rover Australia has renewed its sponsorship of Rugby Australia and marketing director Shannon Edwards says the sport is great for reaching both prospective and existing customers.
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The Canterbury-Bankstown Bulldogs NRL club has signed its first web3 sponsor with blockchain gaming studio Illuvium becoming a partner for the remainder of the season.
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