Adelaide 500 to return following massive Labor victory in SA election
Labor’s victory in the South Australian state election will see the return of the Adelaide 500 Supercars event in December.
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Athletic Brewing signs triathlon partnership
Non-alcoholic craft brewer, Athletic Brewing Co, has become a partner of Australian multi-sports events company, Elite Energy.
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Trikon adds another year to Melbourne Renegades deal
Australian telecommunications and technology company, Trikon has renewed its sponsorship of the Melbourne Renegades and will sponsor its BBL and WBBL teams for another season.
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One Sports and Entertainment links with big US athlete management company
Bruce Kaider’s athlete management agency, One Sports & Entertainment has forged a strategic link with American agency, The Familie.
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All 10 Victorian AFL clubs now reject sports gambling sponsorships
Victorian AFL clubs and the state’s governing body for Australian rules football have recommitted their support to bar sports betting sponsorship by re-signing with the Victorian Responsible Gambling Foundation’s Love the Game campaign.
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Toyota Forklifts expands sports sponsorship program with Essendon AFLW signing
Toyota Material Handling Australia has expanded its sports sponsorship program through a new deal with the Essendon AFL club.
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Plungie keeps Suns cool for another 5 years
Pre-fab concrete pool manufacturer, Plungie, has renewed its sponsorship of the Gold Coast Suns AFL club and will continue to receive branding on the front on the players’ jerseys in the sternum position.
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FAN+ expands Accolade Wines profile with NRL deals
An integrated sponsorship approach developed by sports experience company, FAN+, is helping build Accolade Wine’s profile across four NRL club sponsorships with the Cronulla Sharks being the latest to be added to the portfolio.
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Saab to promote STEM through new Port Adelaide deal
Aerospace and defence equipment company Saab has become a partner of the Port Adelaide AFL club in a deal that will focus on promoting the learning of sciences, technology, engineering and maths.
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Traffik founder James Neale to depart after 21 years
The CEO of Australian experiential marketing agency Traffik, James Neale, has announced he will be departing the agency he founded some 21 years ago.
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