NRL sponsorships, revenue and viewership up despite big Covid costs
The NRL has posted a 57% increase in sponsorship revenue to $103.3 million for the 2021 season.
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Perth Lynx secures five-year deal with Northern Star Resources
The Perth Lynx WNBL club has signed major gold mining company, Northern Star Resources, as a new major partner for at least the next five years.
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Wanderers sign Arab Bank as new community partner
The Western Sydney Wanderers A-League club has signed Abal Banking (Arab Bank Australia) as a partner for the 2022 season.
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CUB’s new AFL campaign geared to support local footy
Carlton and United Breweries (CUB) and its agency TLA Worldwide have launched a new campaign to support its significant Australian Football League sponsorship.
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Melbourne Storm posts profit, restores revenue to a near pre-pandemic level
The Melbourne Storm NRL club has posted a $556k profit for the year ending 30 October 2021, down 74% from the previous year.
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Westpac marketing review to focus on simplification and costs
The full impact of Westpac’s marketing review is yet to be realised as the bank continues to examine cost reduction opportunities across its marketing operation.
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Pickstar secures $5 million in funding to target global expansion
Adelaide-based talent marketplace, Pickstar has secured $5 million in funding to assist expanding its platform into new markets.
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Melbourne link crucial in clinching Cointree’s Melbourne Storm sponsorship
Australian crypto exchange, Cointree has signed a three-year sponsorship with the Melbourne Storm NRL club and will run a range of activations and give-aways at Storm games.
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Rugby Australia makes three key hires as it prepares for critical decade of rugby
Rugby Australia has made three key appointments to its executive team including a new chief performance officer, chief marketing officer and chief commercial officer.
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Lightning shoots two-year goal with Avid Property Group
Avid Property Group’s sponsorship with the Sunshine Coast Lightning netball squad will stretch to eight consecutive years following a two-year extension that will promote its Sunshine Coast estate development, Harmony.
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