Nexba promotes intelligent consumption through new BBL deal
Kombucha drink brand, Nexba has expanded its involvement with cricket through a new deal with the Big Bash League.
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Kia sponsors new Melbourne & Olympic Parks stadium
Melbourne & Olympic Parks has signed South Korean automotive brand Kia as the naming rights sponsor of a new 5,000-seat stadium within the sports precinct.
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Carlton’s AFLW squad gains new co-major sponsor
Independent fuel distributor and retailer, Endeavour Petroleum has become a co-major sponsor of the Carlton AFLW squad.
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Coke remains committed to PGA of Australia following Amatil acquisition
Coca Cola has renewed its sponsorship of the PGA of Australia and will be the official hydration partner of both the WPGA and ISPS Handa PGA Tours of Australasia as part of the new deal.
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Clear, accurate messaging at event activations crucial to avoid litigation
Last week’s stoush between Optus and Boost Mobile over messaging at Boost’s activation at the Repco Bathurst 1000, highlights the importance of ensuring temporary event staff provide clear and accurate information to customers, says a specialist event staff provider.
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Fortinet signs as premier PGA sponsor
Cybersecurity company Fortinet has signed as a premier partner of the Professional Golfers Association of Australia (PGA).
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Netball Queensland signs deal with Demi International
Accredited education company, Demi International, has signed on as a sponsor of Netball Queensland and its Super Netball franchise, the Queensland Firebirds.
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Global search underway for Brisbane 2023 independent directors
A global search is underway for five independent directors, including a president, for the Board of the Brisbane Organising Committee for the 2032 Olympic and Paralympic Games (OCOG).
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Merry Christmas and Happy Holidays from Sponsorship News
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2021.
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Ex-Supercars executives sign $30m, 10-year global Supercross deal
An Australian company headed up by seasoned sports administrator Tony Cochrane has won a tender to promote the FIM World Supercross Championship for the next ten years.
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