Great Southern Bank will activate its recently renewed sponsorship of the Brisbane Heat BBL franchise through a unique viewing platform at the Gabba and a promotion run through BBL broadcast partner Channel 7.
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Sports Entertainment Network owned NBL club, the Perth Wildcats, is looking to a bumper season with an upturn in sponsorship and corporate hospitality sales. It is also launching a ‘reserve’ member category after having sold out its regular Red Army memberships.
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The 2021 season saw AFL premiers, Melbourne Demons increase sponsorship and corporate hospitality revenue by more than 40% ($2.4 million), with sponsorship revenue ending the year at $7.9 million.
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The South Sydney Rabbitohs have rejigged their jersey sponsorship positions, making room for a new major deal with automotive brand MG Motor.
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NBL club Melbourne United has partnered with food delivery service Doordash and American fan engagement technology company, 15SOF, to launch a platform that enables fans to share their appearance on a stadium’s big screen.
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Allianz dominates insurance spend as new deals are signed by Anaconda, Sharp IT, NEW and Comwire IT.
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New Australian car rental company, SIXT, has signed its second sponsorship deal of the week, this time linking with the Brisbane Roar A-League club.
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Repco Supercars Championship CEO, Sean Seamer has confirmed he will depart the organisation midway through 2022, and the sport’s governing body, Motorsport Australia has signed two new sponsorships.
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The Melbourne Renegades BBL franchise has signed two new major sponsors, with food company Marathon and tyre retailer Tyrepower joining its rooster.
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Great Southern Bank has renewed its sponsorship of the Brisbane Heat Big Bash League franchise and will remain its principal partner.
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