Crypto traders enter NRL and Australian GT
The Gold Coast Titans and a leading Australian GT racing team are the latest organisations to sign deals with cryptocurrency traders.
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Commonwealth Bank leverages women’s sport sponsorship with summer campaign
Commonwealth Bank has released a new summer campaign that features its women’s sponsorships, including its new deal with the Australian national women’s football team, The Matildas.
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Responsible gambling message gaining traction with new Western United deal
The responsible gambling message is gaining traction around Australia, with the Victorian Responsible Gambling Foundation’s “Love the Game” initiative signing another partnership with the Western United A-League club.
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Nielsen consolidates data sets into new benchmarking tool
Nielsen has launched a new client engagement platform called Stadium that it says provides a robust and comprehensive benchmarking tool for the sports marketing sector.
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Pies still in red despite increase in revenue
Collingwood Football Club has reported an operating loss of $692,864 for the last financial year despite an 11% ($5.5 million) rise in revenue to $53 million and a solid sponsorship result.
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Consultant slams sponsorship valuations
Sponsorship industry stalwart, Kim Skildum-Reid, has slammed sponsorship valuation techniques that simply aggregate the benefits in a deal, arguing they undervalue rightsholders’ offerings and completely miss the point of a partnership.
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Football Australia reports significant deficit but remains optimistic about the future
Football Australia has reported a net operating deficit of $5.7 million for the 2021 financial year, an increase from the $1.8 million deficit it reported in 2020.
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Storm takes full control of Lightning Super Netball club
The Melbourne Storm Group has taken full control of the Sunshine Coast Lightning Super Netball franchise, with the University of the Sunshine Coast (USC) opting to sell its equity in the franchise and become the team’s principal sponsor.
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Adelaide United says no to gambling sponsorships
Adelaide United has struck a deal with the South Australian government to join the new “Here for the Game” campaign that encourages responsible gambling.
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My Money House becomes Adelaide 36ers major partner
The Adelaide 36ers NBL club has signed a new major partner – financial planning company, My Money House.
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