Colonial Brewing signs with Cricket Victoria
Growing microbrewery Colonial Brewing has signed as the official beer and cider partner of Cricket Victoria and its BBL franchises, the Melbourne Renegades and Melbourne Stars.
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Triple Eight Race Engineering renews co-naming rights partner
Supercars Championship team, Triple Eight Race Engineering, has renewed its deal with long-term co-naming rights partner, Red Bull, for another two years.
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Sportemon-Go and Pickstar partner to lead global NFT adoption
Non-fungible tokens (NFTs) continue to generate interest in the sports marketing sector with Pickstar and Sportemon-Go announcing a strategic relationship which will see the duo aim to transform and revolutionise the global sports memorabilia and collectibles industry.
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Melbourne Demons sign pet comfort business as official partner
AFL club the Melbourne Demons has signed Australian pet comfort manufacturer, Snooza, as a club partner.
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Melbourne Boomers continue bounce from retained sponsors
Adara Hotels Group has renewed its deal with WNBL club the Melbourne Boomers which will see the partnership enter its sixth year.
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Perth Scorchers sign major partner
The Perth Scorchers BBL franchise has secured freight and courier service PEP Transport as its major partner for the upcoming season.
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Top sports exec launches new consulting network for sponsorship and events
Former Richmond AFL club chief executive, Steve Wright, has launched a new consultancy focusing on the sponsorship and events sectors.
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Melbourne Stars platinum partner renews for another year
Global asset and inventory management company, Ritchie Bros, has renewed its platinum partnership with BBL franchise the Melbourne Stars for another season.
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Fan experience marketplace to launch business connection network
Australian fan experience marketplace FAN+ has launched a new business line providing sponsorship consulting and brokering services for rights holders and sponsors.
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Mounties Group upgrades sponsorship with CareFlight
The Mounties Group of registered clubs has signed a $6.5 million deal for naming rights to CareFlight’s Rapid Response Helicopter in the biggest community sponsorship package in the club’s history.
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