Tabcorp’s backing for LIV Golf Adelaide has positioned the brand strongly in festival-style sporting events according to its sponsorship & events manager Kerstin Thuresson.
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The Melbourne Football Club has signed DriversDepot as a Co-principal Partner to its AFL, VFL and VFLW teams for three years.
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Supercars has renewed car rental partner Thrifty Australia for two years.
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Burleigh Chilli Co will launch a limited-edition hot sauce as part of a fan engagement push linked to the Gold Coast SUNS 2026 marketing campaign.
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The NRL’s South Sydney Rabbitohs have signed Deicorp in a two-year deal.
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The AFL’s Fremantle Football Club reported revenue of $83.62m for FY25 and credits rising sponsorship to deliver a profit of $2.53m.
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Jellis Craig has signed a multi-year partnership with netball’s Melbourne Vixens, with CEO, Andrew McCann telling Sponsorship News the real estate group entered the sports sector in a move away from traditional advertising in order to build stronger community connections in Victoria.
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Tennis Australia CEO, Craig Tiley, will depart the organisation after accepting the CEO position with the United States Tennis Association, bringing an end to a tenure that has spanned nearly two decades across multiple senior roles.
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Supercars has announced that Shannons Insurance has taken naming rights to its new safety car fleet as Subaru has expanded its agreement to now supply all the on-track official vehicles until next year.
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Pringles will activate on matchdays through its new Auckland FC deal to engage fans.
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