Adelaide 36ers, Foodland reaffirm community commitments
The Adelaide 36ers basketball team has extended its Foodland deal to the end of the NBL28 season.
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Nick Hockley steps into top BatFast role as its simulator technology targets global growth
BatFast has appointed Nick Hockley as global CEO as it prepares to push into new international markets.
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Swans MUFG deal navigates B2B challenges
Sydney Swans have secured MUFG Pension & Market Services as a new Premier Partner aiming to lift brand awareness and strengthen trust in the Australian market, with the deal developed in collaboration with sport and entertainment marketing agency Banter.
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SUNS bask in PILLAR Performance contribution to nutrition and recovery
The Gold Coast SUNS have signed PILLAR Performance to provide nutrition and recovery products to the club’s AFL and AFLW players.
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Saints add OMF and AUCyber to commercial roster
St Kilda Football Club has signed Original Mattress & Furniture (OMF) and AUCyber as its latest sponsors ahead of the 2026 AFL season.
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KFC extends Port Adelaide deal to decade
Port Adelaide Football Club has extended its co-major partnership with KFC for five years which takes the relationship out to 10 years.
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SunRice tasks agency Faction to target multicultural market
SunRice has launched a multicultural community marketing program using experiential agency Faction.
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Ingenia Holiday Parks accommodate North Queensland Cowboys fans in new sponsorship
The NRL’s North Queensland Cowboys have secured a multi-year partnership with Ingenia Holiday Parks through to October 2027.
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HART extends naming rights to Netball Queensland Premier League
Netball Queensland has extended naming rights deal with HART Sport by four years.
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SC Technology Group imprints commitment to Geelong Cats in long-term renewal
The AFL’s Geelong Cats have extended the long running SC Technology Group sponsorship to 2032.
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