Following the announcement of the new Australian Swimming League (ASL) in partnership with Swimming Australia, it is confident of an influx of sponsorship offers and is now actively seeking partners, according to CEO, Stuart Coventry.
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Sydney-based solar energy company ShineHub has signed as official energy partner of NRL club, the South Sydney Rabbitohs.
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The Supercars Eseries has signed Australian retail and finance company Cash Converters as its naming rights partner for the 2021 season.
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AB Inbev’s move into the non-fungible token space with its Budweiser brand in the US is a clear indication the trend will take hold in Australia soon, says leading independent sports and entertainment consultant, Jason Fielding.
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One of Australia’s largest cryptocurrency exchanges, Swyftx has signed an event partnership with Supercars for this weekend’s Townsville SuperSprint.
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Semi-professional basketball league NBL1 has signed leading convenience retailer Coles Express as its inaugural naming rights partner.
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Artrage, organiser of the Perth Fringe World, has succumbed to pressure from environmental groups and artists to drop its decade-long partnership with Australian energy giant Woodside as the naming rights partner of the festival.
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Financial technology app, MyPayNow, has extended its sponsorship of the Gold Coast Titans to become a principal partner of its NRLW side.
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NBL club Perth Wildcats, which was recently acquired by Sports Entertainment Network, is in the process of tying up some crucial sponsorship renewals and is also set to announce a number of new partners.
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Construction and facilities management company, Modus Projects, has extended its partnership with the St George Dragons to include the below the number spot on the club’s NRLW jersey.
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