The Essendon Football Club feels well placed to launch its AFL women’s team and to sign commercial partners pending approval to join the competition in late 2022 according to Nick Ryan, its chief commercial officer.
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Tickford Racing plans to build on the relationship and increase its branding with Tradie following an expansion of the current deal between the two parties until the end of this year.
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Softball Queensland plans to focus on the key business objectives of its potential sponsors in developing a structure for its foundation and online backers.
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St George sponsors won’t comment publicly, but they are hoping that the Jack De Belin episode now fades from the limelight.
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MINI Australia has become a partner of the Ironman Group Oceania and its Sydney Morning Herald Half Marathon.
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Flinders University has signed as a sponsor of the Port Adelaide AFL club and will leverage the partnership through the club’s Santos Aboriginal Power Cup.
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Life insurance company, MetLife Australia, has become a principal partner of the Royal Botanic Gardens and Domain Trust with the deal geared to help the organisation reach its sustainability and environmental goals.
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Outdoor retailer Anaconda joined the National Rugby League as a sponsor to become fishing, camping and hiking partner for this year’s State of Origin series.
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Popular meat pie brand, Four’N Twenty has appointed WAFL star Tayla Harris as a brand ambassador and will spotlight the dual professional athlete in a new television campaign.
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Three times Supercars Champion, Scott McLaughlin, has inked his first Australian personal sponsorship since moving to the US IndyCar Series this year, signing a deal with Tasmanian gin brand, Dasher + Fisher.
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