Accolade Wines links with Wests Tigers – more deals likely
Accolade Wines has secured a partnership with Wests Tigers and is still looking for further sponsorship opportunities.
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Wingman Beer steps into music with Blues on Broadbeach partnership
Wingman beer has partnered with the Blues on Broadbeach 2021 festival, marking its first foray into the music industry after a short stint supporting surfing through a deal with the World Surf League (WSL) late last year.
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Superannuation fund to promote new brand through Supercars partnership
Following its merger with Tasplan earlier this month, MTAA Super will use its restructured Supercars sponsorship to promote its new brand Spirit Super.
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Crown partners with Sydney Observatory
Crown Sydney has signed a new partnership with the Sydney Observatory to assist with technology upgrades and promotional activities for the iconic attraction.
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QRL’s new broadcast strategy boosting revenue
Queensland Rugby League’s decision to become the host broadcaster for its premier state-wide competitions has proved a lucrative move for the governing body, and led to increased spend from existing partners and attracted new brands.
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Rabbitohs long-term partner agrees to six-figure investment
Pioneer Services, a long-time corporate backer of the South Sydney Rabbitohs, has agreed to an upgraded multi-year extension.
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West Coast Eagles sign deal with online brokerage platform
Stake has signed a new sponsorship with the AFL’s West Coast Eagles to capitalise on the growing number of Western Australians trading equities in the US.
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2XU considering further sponsorships after inking two netball deals
2XU has just signed its second netball partnership in as many months, with the apparel company’s global commercial co-ordinator, Sean Bramstedt, suggesting more deals are in the pipeline in other sports.
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ANZ, Facebook and Google Mardi Gras sponsorships enable $250k in LGBTQI+ community grants
Major sponsorships with ANZ, Google and Facebook have enabled the Sydney Gay and Lesbian Mardi Gras to distribute more than $240,000 to LGBTQI+ community groups for this year’s festival season.
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Citi to retain Australian sponsorships
Citigroup has rejected speculation that it will exit its Australian sponsorships, with a company spokesperson telling Sponsorship News that its current partnerships provide branding, experiences and hospitality for both institutional and consumer clients.
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