After opting out of its naming rights deal with the NSWRL’s premier competition, the NSW Cup, apparel brand Canterbury has now lost its apparel partner position with the NSW Origin team.
Nascent NBL franchise, theTasmania JackJumpers, has secured its first major sponsor in a deal that will support the club and provide free accommodation to visiting teams.
Insurance company AAMI has agreed to a multi-year extension as a major partner of the AFL and AFLW which includes increasing its investment to secure naming rights to two community initiatives.
Transport for NSW has agreed to an expanded deal with New South Wales Rugby League (NSWRL) to take over from apparel brand Canterbury as the naming sponsor for the state’s premier competition – the NSW Cup.
Surfing Australia has secured a two-year extension with renowned fin manufacturer FCS which will include hardware distribution and provision of exclusive content.
Experienced sports marketing executive Jamie Gilbert-Smith has joined marketing production specialist agency WPP Hogarth in the new role of national business partnerships director.
The South Sydney Rabbitohs 2020 financial report shows the club managed to post a slightly improved operating profit, despite a a 13% decline in revenue during the pandemic season.
National construction company, Hutchinson Builders, has signed a long-term naming rights deal with the North Queensland Cowboys for its $40-million training and high-performance centre.