The Melbourne Storm’s 2020 financial report shows that assistance from both the Federal and Victorian governments, together with tight cost control helped the club deliver a profit in the pandemic year.
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Fast food franchise Red Rooster has extended and expanded its sponsorship of the NRL’s Sydney Roosters in a multi-year deal.
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After recording a loss of $396,000 in 2019, the Penrith Panthers have posted a before-tax profit of $18.5m for the 2020 financial year despite a 9% fall in revenue.
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Mobile accommodation hire company, Let’s Go Motorhomes, has signed a long-term deal with the Supercars to become an official partner in its second-tier development category.
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Car accident management company I’m In The Right will take over from Waterview Bicentennial Park as the Canterbury Bankstown Bulldogs front of shorts partner after agreeing a deal with the club.
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Chemist Warehouse has moved into motorsport sponsorship, signing a new deal with Dick Johnson Racing (DJR) for the 2021 Supercars Championship.
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Boost Mobile has expanded its motorsport sponsorship portfolio by becoming the official telco partner of the Repco Supercars Championship and taking naming rights to the Boost Mobile Gold Coast 500.
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With the cancellation of the Corona Open Gold Coast presented by Billabong and the Rip Curl Pro Bells Beach event for this year’s Championship Tour (CT), surf brand Rip Curl has signed a deal with the World Surf League (WSL) to secure naming rights to the three new surfing events, while Boost and Corona have also inked deals.
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After signing a new major support partner, the Brisbane Bullets now have a full complement of apparel sponsors for the first time since the club returned to the NBL in 2016.
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The Supercars Championship has landed a handful of new partners in the last fortnight with most securing naming rights to key events and activations. The championship has also engaged Greenroom Digital to drive its digital commercialisation strategy, audience growth and fan engagement.
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