Measurement and data analytics company Nielsen has released a new product that will enable brands to compare the impact of their sponsorship activities directly to other forms of marketing, promotion and advertising.
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Global tech company Cisco Webex has become the inaugural presenting partner of the PGA of Australia’s innovative new tournaments, The Players Series (TPS).
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Online education provider Cluey Learning has signed a new partnership with Touch Football Australia.
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After four straight seasons of profits of more than $2m, the Brisbane Broncos have posted a net loss of $376,227 after revenue fell 32.8% for the 2020 financial year.
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Real estate brand The Agency has signed a three-year extension with the Australian Turf Club (ATC) that will see it become an official commercial partner across the ATC’s five venues and gain naming rights to selected events.
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Verve Super, Australia's first super fund for women has signed on as an event partner for this year’s All About Women festival.
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After posting a 19% profit in 2020 due to a surge in COVID-19 related retail sales, Harvey Norman has expanded its sponsorship program by becoming the naming rights partner of the national Super Rugby competition.
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The Queensland Rugby Union (QRU) has landed a new shorts partner for its 2021 Super Rugby campaign.
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The Sydney Gay and Lesbian Mardi Gras has landed a number of new deals as well as renewals with key partners for this year’s festival, including principal partner, ANZ.
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Unilever’s household disinfectant brand, Domestos, has signed a multi-faceted partnership with Calrton FC.
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