QRL lands Gatorade deal
The Queensland Rugby League (QRL) has landed a deal with global sports drink brand Gatorade for the next three years.
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New Optus brand signs first sponsorship deal
Optus’s new subscription mobile brand gomo has signed what is believed to be its first sports sponsorship, agreeing to a deal with Walkinshaw Andretti United (WAU) for the 2021 Supercars season.
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Swans join AIA Australia’s burgeoning sponsorship portfolio
AIA Australia has signed its sixth AFL sponsorship in less than six months after securing a deal with the Sydney Swans.
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Shell continues naming rights deal with Dick Johnson racing team
Viva Energy Australia through its Shell brand has signed a multi-year extension to remain as the naming rights partner of the Dick Johnson racing team.
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Latitude Financial backs Richmond with new long-term partnership.
Latitude Financial will become Richmond’s new major partner after signing a wide-ranging long-term deal with the AFL club.
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New Balance signs apparel partnership with Lightning
Global sportswear company New Balance has marked its return to netball, signing a new apparel partnership with the Sunshine Coast Lightning.
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Tennis Australia hits 100% retention rate as Emirates, Uber and Canadian Club renew
Tennis Australia has landed multi-year renewals with Uber, Emirates and Canadian Club, rounding out a 12-month process that has seen the governing body retain all its partners, according to chief revenue and experiential officer, Ben Slack.
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Harvey Norman continues to back women’s sport with GWS extension
Harvey Norman’s extension as the principal partner of the GWS Giants AFLW program forms part of the brand’s continued efforts to promote women in sport, says the club’s head of commercial partnerships and sales, Sam Attrill.
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NSWRL signs new pathway sponsor
Leading insurance underwriting group SLE Worldwide has signed a three-year deal with the NSWRL to become naming rights partner for two of the League’s junior pathways programs.
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Fuel Your Life lifts spend with Melbourne Victory
After first signing on as an official partner in September last year, national nutrition and dietetics specialist Fuel Your Life (FYL) has increased its investment with Melbourne Victory to include both the W-League and A-League teams.
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