Tigers sign education partner and are close to filling playing kit
The Australian College of Physical Education (ACPE) has signed a one-year deal to become the official education partner of Wests Tigers.
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Golf Australia posts increase in revenue but sponsorship falls
Golf Australia has released its 2019/20 annual report which has recorded a 12% rise in operating revenue, but a fall in sponsorship income.
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A.G. Coombs replaces Jeep on Richmond AFLW jersey
A.G. Coombs has extended and increased its partnership with Richmond FC and will replace automotive manufacturer Jeep on the women’s playing jersey.
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Autobarn returns to Supercars series with new sponsorship
The Autobarn brand makes its return to the Supercars series this year through a new partnership with Tickford Racing.
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QRL lands big apparel deal
The Queensland Rugby League’s new long-term deal with global sportswear brand Puma is the “most significant Maroons apparel deal in history”, according to QRL chief operating officer Rohan Sawyer.
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Wests Tigers land back of jersey sponsor
The Wests Tigers NRL club has expanded its deal with prominent local restaurant group Organica.
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Gage Roads sticks with Optus Stadium
Gage Roads Brewing Company has extended its pourage rights deal with Optus Stadium for a further five-years, with the WA-based brewer seeing sales rise by 162 per cent since the partnership started three-years ago.
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Mazda renewal will provide more than half the Kangaroo’s AFLW sponsorship revenue
Mazda Australia has agreed to a two-year extension of its deal with North Melbourne as the sole major partner of the club’s AFLW side.
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Macarthur FC links with the Rabbitohs to create “cross-code sponsorships”
The NRL’s South Sydney Rabbitohs and the A-League’s Macarthur FC have entered into ground-breaking partnership to facilitate cross-code sponsorships, according to Rabbitohs chief commercial officer, Shannon Donato.
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Bondi Sands to use Australian Open to promote new product
Bondi Sands will become the official sunscreen partner of the Australian Open after signing a multi-year deal with Tennis Australia.
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