Gage Roads Brewing Company has extended its pourage rights deal with Optus Stadium for a further five-years, with the WA-based brewer seeing sales rise by 162 per cent since the partnership started three-years ago.
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Mazda Australia has agreed to a two-year extension of its deal with North Melbourne as the sole major partner of the club’s AFLW side.
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The NRL’s South Sydney Rabbitohs and the A-League’s Macarthur FC have entered into ground-breaking partnership to facilitate cross-code sponsorships, according to Rabbitohs chief commercial officer, Shannon Donato.
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Bondi Sands will become the official sunscreen partner of the Australian Open after signing a multi-year deal with Tennis Australia.
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Victoria University has extended its deal with Melbourne Victory and will remain the A-League club’s major sponsor and official university partner for another season.
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Adelaide United has signed a new energy partner which the club’s head of commercial, John Tsianos, says will have “mutually beneficial outcomes.”
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The Sharks NRL club looks set to exceed previous annual commercial returns after securing a new lucrative major partnership deal, according to the club’s head of partnerships and hospitality, Rebecca Hughes.
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After losing its position as the naming rights sponsor of the Bathurst 1000 to competitor Repco late last year, Supercheap Auto has continued to diversify its motorsports portfolio with a number of recent deals.
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Ford and the Geelong Cats have officially signed off on an extended deal that will see the major partnership complete its 100th year.
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Tennis Australia has added two more partners to its growing list of local and international sponsors.
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