Despite the interruptions from COVID-19 and recent media scrutiny of player demands and positive virus cases, chief revenue and experiential officer at Tennis Australia, Ben Slack, says the 2021 Australian Open is shaping up to be “one of the biggest years on record” for new partnerships.
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After being on the brink of collapse and filing for bankruptcy in 2019, Australian sportswear and compression company Skins has agreed to a multi-year deal with Basketball Australia (BA).
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NBL outfit the Hawks has received additional backing from three commercial partners as the club pushes for the return of the ‘Illawarra’ name.
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A new sponsorship extension between Swinburne University and Richmond’s AFLW team will see four home games played at the Swinburne Centre during the 2021 season - the first-time elite level football has been played at the ground since 1964.
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Archie Rose Distilling Co. has signed on as official gin partner of the Sydney Gay and Lesbian Mardi Gras, marking the first time an Australian spirit brand has sponsored the event.
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After a one-season deal in 2020 as co-major partner of Collingwood’s AFLW side, AVID Property Group has agreed to a new deal with the club, but in a different capacity.
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After posting a record $6.9 million in first-half sales, smart hearables technology company Nuheara has signed its first-ever sports sponsorship after winning a deal with the NBL’s Perth Wildcats.
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Following the announcement by Tennis Australia that it will split the Australia Open into three zones for a COVID-safe tournament, the governing body also signed an official hygiene partner for the event.
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South East Melbourne Phoenix has secured an extension with Victorian car dealership Ringwood MG for the 2021 NBL season.
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Repco has further expanded its motorsport sponsorship portfolio, taking on the naming rights for the Mount Panorama 500 after signing deals late last year for the Supercars championship and Bathurst 1000 naming rights.
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