North Melbourne posts surplus despite revenue plunge
Cost savings in administration, football operations and sales and sponsorship have helped the North Melbourne Kangaroos post a $200,000 surplus, despite the disruption of the pandemic.
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Pepper Money shifts focus in St Kilda renewal
Pepper Money has re-committed as the co-major partner of St Kilda for another season, however the financial lender will shift the focus of its partnership and change position on the jersey.
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NBL’s fan engagement initiatives crucial in Chemist Warehouse renewal
Chemist Warehouse has renewed its deal with the NBL and the partnership remains a key component of the retailer’s overall marketing strategy, says chief operating officer, Mario Tascone.
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Asics partners with Hockey Australia for two Olympics and a World Cup
Asics will continue to supply Hockey Australia’s national teams with footwear after the international sportswear company agreed to a long-term extension with the governing body.
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Adelaide United agrees to deal with TapeDesign Socks
Adelaide United’s A-League and W-League teams will sport anti-slip socks for the upcoming football season after the club agreed a deal with TapeDesign Socks.
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Giants land long-term Puma deal with Virgin replacement imminent
GWS Giants will switch from Xblades to Puma kits next season after the international sportswear giant signed a new long-term deal with the AFL club.
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Wests increase pathways for indigenous players as part of new deal with Awabakal
Wests Tigers have signed a new partnership with Aboriginal community-controlled health service Awabakal to further strengthen indigenous pathways for players at the NRL club.
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Eels supporter base helps sponsor retention
Despite the pandemic, the Parramatta Eels are likely to pass last year’s sponsorship revenue, after landing some new deals and renewing existing partners, says the club’s chief commercial officer, Andrew Mikhail.
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Ampol acquires third Holden sponsorship asset
Ampol has signed a major long-term partnership with Surf Life Saving Australia as part of its continuing drive to promote its brand transition away from Caltex.
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Audika to leverage Bowls Australia partnership on a national level
Hearing solutions company, Audika, has entered into a new partnership with Bowls Australia (BA) that will see it run campaigns and activations at grassroots bowls clubs across the country.
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