Air conditioning brand Daikin has agreed to a one-year extension with the NSW Waratahs and will continue to “invest heavily” in activations at all levels of the game, says NSW Rugby general manager of business operations, Adam Fulepp.
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The Cronulla Sharks has all but filled its sponsorship roster for both the junior representative and women’s development programs for the 2021 season
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The Fremantle Dockers have secured a new multi-year deal with home building company Dale Alcock Homes.
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Football Federation Australia (FFA) has signed a “significant long-term deal” with Priceline Pharmacy and the sport’s chief executive, James Johnson, says the partnership epitomises how the governing body wants “to work with brands in the future.”
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Car rental company Thrifty has signed a long-term extension with the Perth Wildcats in the NBL, after a long term period of league leading performances by the club.
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After providing the Brisbane Bullets with access to virtual training programs for its players during pandemic isolation, TotalFusion has become the club’s official health and fitness partner for the upcoming NBL season.
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After cutting ties with Australia’s national cricket teams after a ten-year partnership, health insurer Bupa has agreed to a new sponsorship with Cricket Australia.
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Health insurer AIA Australia has continued its sponsorship drive by signing its fourth AFL partnership this year.
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As COVID-19 restrictions ease across the country, Coopers Brewery is taking its Live, Loud and Local gig series on the road to help pubs and live music rebound from lock down.
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While many rights holders face financial instability in the wake of COVID-19, the Sydney Roosters will move into 2021 in a strong position after the club’s entire sponsorship portfolio agreed renewals, according to its sponsorship and sales manager, Ryan Sansom.
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