Although the Western Bulldogs are yet to lock-in a new principal partner for the 2021 AFL season, the club’s chief commercial officer, Nick Truelson, says he is confident of finding the right fit.
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Energy retailer Lumo Energy SA has signed on as the Adelaide Fringe festival’s first community partner for the 2021 event.
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The Geelong Cats are in the final stages of negotiating a long-term extension with major partner Ford, according to the club’s chief commercial officer, Braith Cox.
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Following a successful three-year partnership, apparel manufacturer BLK has agreed to a new multi-year extension with Softball Queensland.
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Bartercard’s new digital currency arm, Qoin, has entered the esports sponsorship space, with a new partnership with online esports platform Mogul.
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International clothing brand Ralph Lauren has added the Australian Open to its extensive sponsorship portfolio in a new long-term deal.
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Global sportswear giant, New Balance, has signed a lucrative multi-year agreement with The Gold Coast Suns as it looks to further strengthen its presence in elite sport.
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Mortgage Broker Aussie has signed a new partnership with Event Cinemas and Val Morgan to become the new presenting partner of Moonlight Cinema.
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The Fremantle Dockers have signed Burley Sekem as the club’s new apparel partner on a multi-year deal starting in 2021.
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Mountain Goat Beer has increased its investment with South East Melbourne Phoenix to become the NBL club’s new premier partner.
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