Sportswear brand Castore enters Australian market with major Roosters deal
British sportswear brand Castore has made its first foray into the Australian market through a major apparel deal with the Sydney Roosters.
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Sponsors drawn to Big Bash League
Big Bash League clubs have been inundated with sponsorships in the last fortnight and most recently, the Melbourne Stars who landed major and principal partner deals.
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Team Penske bows out of Supercars due to COVID-19
Following the announcement that Team Penske would not return for the 2021 Supercars season, Dick Johnson Racing (DJR) has confirmed that it will still maintain a two-car stable with the backing of long-time supporter Shell V-Power.
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Yale signs first professional sports sponsorship with Melbourne Stars
The Melbourne Stars has signed a new premier partnership with lock and security hardware company, Yale.
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New Balance to focus on fans in new multi-year deal with St Kilda
New Balance is set to take advantage of a new multi-year partnership with St Kilda with a range of on-field and retail programs.
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WBBL popularity attracts expanded deal for Perth Scorchers
The rise in popularity of the WBBL has enticed REIWA to expand its sponsorship of the Perth Scorchers BBL team to include the women’s side, says REIWA CEO, Neville Pozzi.
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Renegades land two major deals in a fortnight
After finding a replacement principal partner last week, the Melbourne Renegades have just landed a new major partner, putting the club in a strong financial position ahead of the upcoming Big Bash League season.
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Cricket NSW signs six-figure agreement to axe gambling advertising
A new six-figure partnership between NSW Cricket and the NSW Office of Responsible Gambling will see no gambling advertising displayed at NSW BBL matches for the next two-years.
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HomeWorld extends and expands Thunder deal
Sydney Thunder’s major partner HomeWorld has agreed to an extended and expanded deal with the Big Bash League club.
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WA government extends Perth Glory sponsorship
Healthway’s sponsorship of Perth Glory will be extended until at least 2021, and will continue to promote the Western Australian government’s healthy lifestyle initiative, says Healthway CEO, Susan Hunt.
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