Belling replaces Optus as major partner of the Stars
Cooking appliance manufacturer Belling has signed as the major partner of the Melbourne Stars WBBL team for the upcoming season.
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Brisbane Roar secures two-year extension with platinum partner
Commercial painting firm BBC Painting has agreed to a two-year extension with the Brisbane Roar.
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Entertainment giant partners with Australian active wear brand
Live Nation Australia, the local arm of international entertainment giant Live Nation Entertainment, has formed a new partnership with Australian activewear brand Jaggad.
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Tasmanian Government signs major multi-year deal with Hobart Hurricanes
Big Bash League club the Hobart Hurricanes has secured a new three-year sponsorship from the state government power generator, Hydro Tasmania.
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Coles invests more than $1.5 million and extends Athletics sponsorship
Coles has extended its partnership with Little Athletics Australia and Athletics Australia to provide financial support to grassroots athletics across the country.
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Fintech company signs dual team sponsorship with the Sixers
Buy now, pay later company Humm has agreed to a new sponsorship deal with the Sydney Sixers that covers both the WBBL and BBL teams.
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Jim Beam renews AFL deal
Jim Beam has signed a new two-year partnership renewal with the AFL to retain its position as the official ‘dark spirits’ partner until at least 2022.
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Australian Turf Club achieves significant growth with commercial portfolio
The Australian Turf Club (ATC) has achieved significant growth in its commercial portfolio through the acquisition of new partners and retention of key existing sponsors, says ATC executive general manager of commercial, Corina Black.
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Boost Mobile extends Courtney and Tickford Racing partnership
Boost Mobile has extended its sponsorship with Supercars driver James Courtney and Tickford Racing until 2021.
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Demons deal delivers for Jaguar
Jaguar has signed a one-year extension as co-principal partner of the Melbourne Football Club, in a deal which forms a key part of the luxury car manufacturer’s brand strategy in Victoria, says brand experience specialist at Jaguar Land Rover Australia, Rowena Vas.
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