The 2021 Australian 4-Day Enduro lands numerous event partners
The 2021 Australian 4-Day Enduro has secured a naming rights backer as well as a number of supporting partners more than 10 months out from the event.
Read moreMore latest news - page 583
Key Sport and Entertainment execs depart in M&C Saatchi restructure
M&C Saatchi has restructured its Sport and Entertainment division, with divisional head Jamie Gilbert Smith departing, along with director of experiential, Erika Morton.
Read more
Brisbane Bullets close to filling principal partner position
After playing the 2019/20 NBL season without a principal partner, the Brisbane Bullets are close to landing a new deal as the team enters a different era under the guidance of a new ownership group led by former NBA star Kevin Martin.
Read more
My Muscle Chef signs fifth sports sponsorship
Pre-made food delivery service, My Muscle Chef, has signed on as the nutrition partner of Volleyball Australia in a deal running through until at least Tokyo 2021.
Read more
“We are not walking away from professional sport”: ISC
Apparel manufacturer ISC has rejected reports that it will cease to sponsor professional sport, but says in future it will focus on fewer, more integrated partnerships that allow it to leverage sales down to the grassroots level, says group CEO and managing director, Jason Schulman.
Read more
Adelaide United announces commercial restructure and new sponsorships
The Adelaide Football Club has made some key changes to its commercial department and has also signed two new sponsorship deals.
Read more
Council deal crucial in ensuring Brisbane hosts Super Netball Grand Final
In another major coup for the state, Brisbane will host the Suncorp Super Netball Grand Final thanks to the partnership between Netball Queensland and Brisbane City Council.
Read more
Gemba announces restructure through new holding company
The Gemba Group’s new company restructure was implemented to provide clients with more service and product offerings than its current arrangement under Gemba and Turnstile, according to CEO, Rob Mills.
Read more
Storm leverages multi-team ownership through new sponsorship deal
With the departure of Tiger Airways as a corporate partner, the Storm Group has leveraged its multi-team ownership to secure a new sponsorship deal with Rockcote that covers both the NRL Melbourne Storm and the Sunshine Coast Lightning netball team.
Read more
Coopers revises beer partnership for changed Woodford festival
With the cancellation of December’s Woodford Folk Festival due to COVID-19, long-time sponsor Coopers has expanded its support to include the newly-created Bushtime at Woodford.
Read more