KFC's $100m investment in cricket
KFC has signed a new three-year extension with Cricket Australia that will see it retain the naming rights for the men’s Big Bash League (BBL) plus gain expanded coverage of the women’s game.
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Adelaide Festival close to filling sponsorship target
The Adelaide Festival is on track to reach the $18m funding target needed to run the 2021 arts and culture show after filling 85 per cent of its sponsorship roster, says Adelaide Festival Corporation head of business development, Amanda Wheeler.
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Transfield continues 17-year partnership with Sculpture by the Sea Bondi
Investment group Transfield has renewed its sponsorship of Sculpture by the Sea, Bondi for another three years, despite some ongoing uncertainty over whether the event can go ahead next month with Covid 19 restrictions.
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Repco reigns supreme with Supercars naming rights acquisition
After outing Supercheap Auto to assume the naming rights to the Bathurst 1000 event from next year, Repco has now replaced Virgin Australia as the naming rights partner to the Supercars championship itself.
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Laybuy to use new Melbourne City FC partnership to grow presence in Australia
Payments provider Laybuy has signed an exclusive multi-year partnership with Melbourne City FC as it looks to build its presence in Australia, according to the club’s head of partnership sales, David Currie.
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Macarthur FC signs telecommunications company as major partner
Macarthur FC has secured another corporate partner on a multi-year deal for its inaugural A-League season.
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36ers in the market for front of jersey spot
The Adelaide 36ers major partner, b.solar, has reduced its level of sponsorship for the upcoming NBL season, leaving the club with a vacant front of jersey position.
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Bandits baseball signs string of sponsors
Phoenix Law and Associates has signed a multi-year deal with the Brisbane Bandits, joining a string of recent sponsor signings by the baseball club.
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Kelly Racing offers fans a chance to feature on car livery
With crowd attendance for the Supercheap Auto Bathurst 1000 next month still unclear, Kelly Racing is running a campaign to give fans a chance to feature on Rick Kelly’s Castrol Racing livery.
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Mad Mex continues to leverage surfing sponsorship
Off the back of several successful campaigns with Surfing NSW, Mad Mex Fresh Mexican Grill has signed on as an official sponsor of the governing body until at least the end of 2021.
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