36ers in the market for front of jersey spot
The Adelaide 36ers major partner, b.solar, has reduced its level of sponsorship for the upcoming NBL season, leaving the club with a vacant front of jersey position.
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Bandits baseball signs string of sponsors
Phoenix Law and Associates has signed a multi-year deal with the Brisbane Bandits, joining a string of recent sponsor signings by the baseball club.
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Kelly Racing offers fans a chance to feature on car livery
With crowd attendance for the Supercheap Auto Bathurst 1000 next month still unclear, Kelly Racing is running a campaign to give fans a chance to feature on Rick Kelly’s Castrol Racing livery.
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Mad Mex continues to leverage surfing sponsorship
Off the back of several successful campaigns with Surfing NSW, Mad Mex Fresh Mexican Grill has signed on as an official sponsor of the governing body until at least the end of 2021.
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Mastercard signs exclusive multi-year partnership with Taronga Zoo
A new two-year partnership with Taronga Zoo will help keep Mastercard committed to delivering on its ‘Priceless Plant’ initiative, says its division president Australasia, Richard Wormald.
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Four-decade partnership between CUB and Moonee Valley Racing Club set to continue
Carlton & United Breweries (CUB) will retain the exclusive pouring rights at the Moonee Valley Racing Club (MVRC) after signing a further six-year extension.
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Covid puts tighter scrutiny on “chairmans choice” sponsorships
Covid-19 has brought much tighter scrutiny on “chairman’s choice” sponsorships, with companies reviewing all expenses and seeking to ensure marketing budget is allocated where it will get the best return, says Octagon agency director Australia, Andrew Clarke.
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Tin Tops to return at The Bend after naming rights sponsor extends
After a successful debut in Townsville last weekend, the Aussie Tin Tops support category for the Supercars will return to the race track in South Australia in a fortnight, with motorsportsales.com.au extending its support as naming rights partner.
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New Zealand Warriors virtual campaign delivers for the clubs’ newest shorts sponsor
A new style of virtual campaign proved a huge success for New Zealand Warriors new shorts partner, Best Foods, according to Unilever business head for Australia and New Zealand, Matthew Rigby.
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Why netball is an attractive sponsorship option and how Puma is in the driver’s seat
Netball has long been a sport overlooked, undervalued and lacking in exposure, yet the product is strong and outperforms other codes on certain key metrics, says director of True North Research, Georgie Maynard.
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