Melbourne Storm partners with Nielsen to track social media impact
The Melbourne Storm have signed to use Nielsen's Social Content Ratings, in a move that chief commercial officer, Nick Haslam, describes as a key investment for the club.
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Insurance Commission renews partnership with Netball WA for seventh consecutive year
The Insurance Commission of Western Australia will continue to promote its successful safety campaigns through the netball community after renewing its partnership with Netball WA for a seventh consecutive year.
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Brands’ appetite to sponsor live entertainment remains strong
Once COVID-19 passes, brands’ appetite to sponsor and partner with live events will be stronger than ever, based on the pent-up demand from fans, says TEG CEO, Geoff Jones.
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Brisbane Bullets upgrade existing sponsor for upcoming season
Garage door supplier Best Doors has upgraded its sponsorship of the Brisbane Bullets for the upcoming NBL season.
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Rugby Australia signs new supply deal with PTP
Rugby Australia will have its training facility at Moore Park fitted with the latest strength and mobility equipment under a new multi-year partnership with fitness equipment company PTP.
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Optus leveraging Paralympic partnership with new phone app
Optus is leveraging its partnership with Paralympics Australia by creating a new app to help Paralympians during the covid-19 pandemic.
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BHP renews major partnership with Perth Glory for another season
BHP will remain as Perth Glory’s principal partner for the upcoming Hyundai A-League season, after the global resources giant renewed its sponsorship for a further 12 months.
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Titans snare new real estate platform sponsorship
Real estate web platform Homely has partnered with the Gold Coast Titans and will look to use the sponsorship to expand its presence in the Queensland market.
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KIA Motors adds WAFL women’s competition to sponsorship portfolio
Kia Motors has renewed its commitment with the West Australian Football Commission in a deal that will also include the women’s competition.
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Hockey Australia will focus on brand awareness for new sponsorship partner
Legacy Lighting has partnered with Hockey Australia to help it gain valuable brand awareness for a foray into stadium lightning, says the sporting body’s CEO, Matt Favier.
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