Queensland Symphony Orchestra signs two key partners for 2020
The University of Queensland has extended its sponsorship of the Queensland Symphony Orchestra for a fifth consecutive year.
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Wolf Blass and AFL produce ‘Beyond Footy’ campaign
Wine brand Wolf Blass has used its position as an official partner of the AFL to produce a series of short videos that go behind the scenes with some of the league’s star players.
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Giants hope to open hospitality assets to club sponsors for round two
As pandemic restrictions continue to ease across the country, GWS CEO, Dave Mathews, says the Giants are aiming to host its corporate sponsors during round two against North Melbourne on June 14.
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The Australian Ballet turns digital to deliver on Telstra sponsorship
The Australian Ballet and its principal partner Telstra have developed a new virtual mentoring program to support young aspiring ballet dancers across regional Australia while dance studios are closed.
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Medibank boosts community program sponsorships to promote healthy living
Medibank’s continued investment in community sponsorships is aimed at encouraging Australians to increase their activity and manage their health, says Fiona Le Brocq, Medibank senior executive, brand and marketing.
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Disruption in film and hospitality, a sign of what’s to come for the arts sector
Arts and cultural organisation’s need to follow the film and hospitality sectors or risk losing ownership of their audience, says Bruce McKaskil, co-founder and partnership specialist at Fit Sponsorship Group.
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Western Bulldogs launch online marketplace to support club sponsors
In an effort to encourage direct online sales for the club’s sponsors and coterie partners in the wake of the pandemic, the Western Bulldogs have launched a new centralised retail platform.
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Gold Coast Marathon innovates with virtual event
The Gold Coast Marathon has gone virtual in an innovative approach to dealing with Covid-19 restrictions.
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Declining youth audience no major concern for NRL: SEL director
New data from Roy Morgan shows that the NRL is continuing to lose tv viewers in the younger demographics but the code shouldn’t be overly concerned at the inevitable drop, says Sport and Entertainment managing director, Basil Scaffidi.
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Richmond signs new AFLW partnership with Fulton Hogan
A new partnership between Richmond and infrastructure construction company Fulton Hogan will give players the financial means and workplace flexibility to focus on playing football at both the AFLW and VFLW level, says Richmond general manager of commercial operations, Simon Derrick.
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