A new campaign by Toyota, the AFL’s premier partner, celebrates the restart of the season and is designed to inspire both AFL fans and the wider community, says Toyota senior manager, marketing integration, Tim Stuckey.
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Hankook Tyre’s new “Kick for $1 million” campaign with the NRL is focussed on building brand preference, says Hankook Tyre Australia brand and marketing specialist, Suraj Matta.
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A company restructure, a $9.4 million loss and potential job shedding are among a number of announcements that accompany Rugby Australia’s newly-released 2019 financial report.
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Carlton and United Breweries has attracted more than one million views for its newly-created isolation show.
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Global sports marketing agency Lagardere Sports and Entertainment will be re-branded to Sportfive and will continue to operate and fulfil its commitments in Australia.
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Shaw and Partners has renewed its sponsorship of the Manly Sea Eagles for another year.
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Still in the first year of its new major partnership with the Brisbane Broncos, Kia has activated several new initiatives that weren’t originally in its strategy for the deal, as the automotive manufacturer adapts to the new COVID-19 landscape, says general manager of marketing for Kia Motors Australia, Dean Norbiato.
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The NRL’s season reboot between Parramatta and the Brisbane Broncos attracted more than 1.3 million viewers, making it the highest rating regular-season game since 2014.
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Although sports sponsorship is only part of Chemist Warehouse’s overall marketing strategy, chief operating officer, Mario Tascone, says it’s still very important for the retailer.
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