Esports companies and teams are capitalising on the lack of live sport to broaden their appeal to sponsors, with Riot Games now integrating sponsor signage into the broadcast of its League of Legends competitions.
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Toyota has re-committed its investment in grassroots motor racing in Australia, confirming its popular 86 racing series will continue for at least the next two years.
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Growing esports outfit, the Chiefs Esports Club, is broadening its partner base outside of traditional esports sponsors because of the unique activations it can offer through its influencers and the high levels of engagement it generates, according to Chiefs marketing and partnerships manager, Josh Harvey.
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Sarraf Strata’s sponsorship of seven out of the nine NRL teams in Sydney has helped the company build its marketing leads and rapidly grow the business, says managing director, Norman Sarraf.
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Just a week after upgrading its existing deal with the club, Sarraf Strata has increased its investment again and extended its Manly Sea Eagles sponsorship.
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Melbourne’s Malthouse Theatre is expecting strong sponsor interest for its naming rights asset which recently became available for the first time in six years, according to development manager, Fiona Kelly.
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Data analytics company Versor has signed a new multi-year partnership with Walkinshaw Andretti United (WAU) in the Supercars.
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Food delivery service Menulog has signed a one-season deal with the South Sydney Rabbitohs.
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New research from Octagon confirms that recovery for large sports and other events will be slow, with more than 50% of respondents to a survey saying they will not return to large outdoor events “for some time.”
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Facilities First has upgraded its partnership with the GWS Giants to become the AFL club’s coaches partner for the next two years.
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