New research shows sponsor confidence
New research from the European Sponsorship Association (ESA) reveals that the majority of sponsors are changing their approaches during lockdown but plan to honour contracts going forward.
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Supercars eseries lures LG Electronics to Kelly Racing
LG Electronics Australia has increased its sponsorship of the Kelly Racing Supercars team and its team principal, co-owner and driver, Rick Kelly for the 2020 season.
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Taronga Conservation Society Australia adds value for principal partners by launching Taronga TV
Taronga Conservation Society Australia’s newly launched Taronga TV is proving to be a hit online and is creating additional exposure for its principal partners, says corporate partnership accounts manager at Taronga Zoo, Lucy Tibbitts.
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Colgate signs multi-level sponsorship with the AFL
Colgate has signed a multi-level sponsorship with the Australian Football League (AFL) for the remainder of the 2020 season.
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TEMPUR extends and increases investment with Rowing Australia
Mattress manufacturer TEMPUR has renewed and increased its sponsorship with Rowing Australia for a further four years.
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True North Research: Fans will remember brands who stood by their teams and those who didn’t
Fans are expected to be even more passionate when sport returns to normal, and this can either be a good thing or a bad thing for brands. It just depends on how they handle sponsorship negotiations during COVID-19, says director of True North Research, Georgie Maynard.
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Online streaming platform Stan leverages Blues supporter base
Australian online streaming platform Stan has partnered with New South Wales Rugby League (NSWRL) to drive engagement through the state body’s large supporter base.
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World Surf League evolves three key areas of the business to drive the sport forward
The World Surf League (WSL) has used the shutdown of competitions due to COVID-19 to radically improve three critical areas of its activity to help propel the sport forward, says WSL CEO, Erik Logan.
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Australian sports sponsorships still a priority for Emirates
Sport sponsorships in the Australian market will continue to be a priority in Emirates Airlines’ marketing mix, despite the current disruptions and uncertainty in global aviation.
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Federation Square introduces virtual tours online
Melbourne arts and cultural space, Federation Square, is partnering with a range of leading performance and arts companies to launch a new virtual platform to allow people from around the world to explore its spaces, enjoy events and join community initiatives online.
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