As a result of COVID-19, Touch Football Australia’s partnership with The Final Touch to launch an app dedicated to touch football training and skills exercises has evolved from an elite focus to the community, says TFA general manager commercial, Tim Wyld.
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This week, breakfast cereal Nutri-Grain is celebrating its long-standing partnership with surf lifesaving’s Ironman and Ironwoman series by launching a new advertising campaign featuring the new generation of Iron Men and Women.
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Orica has extended and expanded its sponsorship of the Westpac Rescue Helicopter Service into the New England North West Region for at least the next three years.
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Health insurance provider nib is tapping into its sports sponsorship portfolio to stage a live Facebook Q&A and produce content for sports fans.
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Rushing to publish poorly thought out or repetitive content for the sake of trying to stay in consumers’ minds during COVID-19 could end up being detrimental to your brand, says Milkmoney managing director, Matt Taylor.
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Australian transport and logistics company Star Track has come to the aid of St Kilda Football Club by employing more than 25 of the club’s players and staff.
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The Western Australian Government’s health promotion agency, Healthway, is continuing to support its sponsored partners and is working with them to maintain its health promotion messaging during the COVID-19 shutdown.
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Lion Dairy and Drinks brand, Dare Iced Coffee, continues to innovate with its sponsorship portfolio and plans to bring the Canberra Raiders and St Kilda Football Club together to stage a second and bigger live stream esports event.
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Carlton FC CEO Cain Liddle said the AFL club would fall back on its strong non-traditional revenue streams to help soften the financial impact if Virgin Australia can't fulfil its sponsorship agreement.
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Cricket Australia chief executive Kevin Roberts said his decisions to stand down almost 200 staff and reduce pay by 20 per cent until June 30 were pre-emptive moves to ensure the long-term stability of the organisation.
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